To give primacy to the human and spiritual rather than to the
material values of life.
To encourage the daily living of the Golden Rule in all human
relationships.
To promote the adoption and the application of higher social,
business, and professional standards.
To develop, by precept example, a more intelligent, aggressive
and serviceable citizenship.
To provide, through Kiwanis Clubs, a practical means to form
enduring friendships, to render altruistic service and to build
better communities.
To cooperate in creating and maintaining that sound public opinion
and high ideals which make possible the increase of righteousness,
justice, patriotism and good will.